Campaign for App Cloud
VISION
The first initiative was to create a robust printed book that every executive, employee, customer, and prospect should be able to flip through to see ideas and inspirations on what amazing apps customers are building on Salesforce App Cloud and how they are solving business challenges. The book is organized by department/use, showcasing 39 different apps across 9 Industries. The other components of this project that followed was an online, downloadable version, a series of books broken out into Industries, an interactive website, promotional materials such as social and online banners, and a direct mail piece as well.
VISION
The first initiative was to create a robust printed book that every executive, employee, customer, and prospect should be able to flip through to see ideas and inspirations on what amazing apps customers are building on Salesforce App Cloud and how they are solving business challenges. The book is organized by department/use, showcasing 39 different apps across 9 Industries. The other components of this project that followed was an online, downloadable version, a series of books broken out into Industries, an interactive website, promotional materials such as social and online banners, and a direct mail piece as well.
LEADERSHIP
Was the creative lead on the entire initiative. Worked closely with an art director to execute on all assets and sell concepts to our Product Marketing team.
RESULTS
Overall this was a huge collaborative effort and has been a tremendous asset for App Cloud.
“As a product marketer at Salesforce, I have worked with many members of our corporate marketing creative team, and designers from numerous agencies. My experience with Pam has always stood out as one of the best. Pam has a real eye for all things creative. Not only does she come to the table with well thought out work, but she does it in a way that meets everyone’s needs. She presents options, explains the rational behind each, and identifies which version she feels best addresses the needs of the business.
Together, we tackled one of the biggest books Salesforce has ever produced. Pam lead an effort to design and produce a print and digital book (and later an interactive experience) that guides a reader through 39 customer stories. Each page was beautifully designed, organized, and carefully crafted to tell an even larger story. Navigating this asset at time when our corporate brand and style was evolving added in an additional challenge. Pam was able to adjust the design quickly and swiftly to ensure we addressed new corporate art direction, that was not yet set in stone. She did so with ease, grace and professionalism. This asset is a beautiful example of what Pam is capable of producing while meeting a strict timeframe and budget. The design is rich, dynamic, colorful, intricate, and simple all at the same time. She is truly top notch!”