VISION
With the excitement around the forthcoming Apple Watch, we created our campaign set to launch the same second as the Apple Watch announcement. We created a landing page with a demo video announcing Salesforce for Apple Watch, designed to bring the personal technology of wearables to the business user. We highlighted 3 features, Salesforce Analytics Cloud for Apple Watch, Salesforce1 for Apple Watch, and Salesforce Wear Developer Pack for Apple Watch.
LEADERSHIP
In partnership with Mike Stone, lead the charge on all campaign assets including main landing page design, display and social banners, while collaborating with the Solutions Product Marketing team.
RESULTS
Within the first 2 weeks of launch the campaign appeared in more than 235 articles. We saw blog visits spike by 3,317%. Social shares rocketed more than 1400%.
“Pam was one of the best and most reliable creatives I have worked with. Her attitude was always outstanding, understanding and taking feedback well and executing that into a beautiful vision. I remember launching Salesforce for Apple Watch with her. It was the perfect opportunity to showcase our software products aligned with Apple hottest new product at the time. The website we did was a shining example.”
“Whether she’s designing an annual report or a product launch, Pam is like a crowbar. She always manages to pry open up new possibilities that nobody knew existed.”