VISION
Involved in the launch of our new Line of Business digital advertising. This involved working with other LOB creative to establish a consistent look and feel that can be expressed and easily understood throughout each stage of the funnel. The biggest challenge was making sense of the trailhead look and feel across all channels to tell a holistic story.
LEADERSHIP
Took the lead in establishing the North Star vision so that all other LOB creative had a level of consistency and dependability.
RESULTS
It was a huge ask to launch this strategy the week of Dreamforce. But, it took a large team effort, and collaboration to help see the vision through. The launch was a success in its brand consitency and served as the base of marketing efforts moving forward.