VISION
An integrated campaign that showcases customers’ successes on the Customer Success Platform to accelerate cross-product pipeline and give customers and prospects a deeper understanding of what we mean by “The Customer Success Platform”, since research indicates that customers don’t yet get the idea. We created a highly integrated campaign consisting of an overview landing page, a film that explains the Customer Success Platform, a customer success quiz app, social and digital campaign, 5 customer landing pages that contains a robust downloadable case study, and an email nurture journey.
LEADERSHIP
In partnership with Mike Stone, lead the charge on all campaign, film, and design efforts while collaborating with the Solutions Product Marketing team, the Nerdery, Quartz, and the production team at Bonfire Labs.
RESULTS
The campaign surpassed MTP & OPM goals. We hit 100% of goal after first 2 quarters.
“I’ve worked in product marketing my entire career working with a range of internal creative professionals and agencies. At Salesforce, I’ve had the pleasure of partnering with Pam on campaigns for the SalesforceIQ market launch, Salesforce for Apple Watch introduction, Salesforce1 Mobile App adoption and Customer Success Platform demand. Pam’s standard for quality and ability to execute are unmatched.
We start every project at Salesforce with a brief. In most cases, the stakeholder submits the brief and gives specific feedback to the creative team to execute their vision. Pam is that unique creative leader that takes a brief and delivers something better than the stakeholder ever envisioned. I was always confident that Pam would take my idea for a film, ebook or campaign and make it 10x better.
Pam also holds herself to an incredibly high standard. She does not miss details and every design decision she makes is clearly thought through. As a product marketer, this means that I could focus on the message and know Pam would make sure no stone was unturned in the design.”
Overall, I can’t say enough great things about Pam. She over delivers every single time and does it with true respect for everyone involved. ”