Ommegang is a brewery in Cooperstown, New York that make some delicious, super premium Belgian-style beers. They were in desperate need of a new website. Drawing inspiration from the their newly redesigned labels and their fierce attention to detail, we used this moment to introduce a new brand platform–Everything for a Reason–that helped Ommegang offer a new level of detail about their craftsmanship.
With the “Everything for a Reason” positioning, we sought to tell the colorful story of each beer in their family, with details of how each pairs uniquely with food, friends, life and art.
This site and the series of posters that follow were designed to let drinkers discover each beer in the family, one detail at a time. We thought of every beer as having its own unique life force.