State of Research Reports and Video Teasers
As Salesforce has expanded its Marketing Research and Thought Leadership program, we were tasked to create a highly visible series of data-driven reports to reinforce our point of view on primary areas of our business. These reports are used both directly in generating pipe by the product teams as well as providing a rich source of data to fuel long-tail content in e-books, presentations, web, and so on. These Research reports are meant to have an aesthetic that is related to, but separate from, the core brand look and feel. Research reports are typically more serious, numbers-based, filled with charts and graphs. The challenge is to find the balance and create a powerful, modern look to something that could otherwise verge on bland.