https://www.pamgonzalez.me/work daily 1.0 2018-01-03 https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f6ffc83e00be20b48f2ec1/1492543757833/ Salesforce Work - Dreamforce Energy Openers VISION Create high energy films that fire up the crowds and get them excited for the product keynotes at Dreamforce. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f7a735a5790a38a5f82e14/1492625205171/ Salesforce Work - The Customer Success Platform Campaign VISION An integrated campaign that showcases customers’ successes on the Customer Success Platform to accelerate cross-product pipeline and give customers and prospects a deeper understanding of what we mean by “The Customer Success Platform”, since research indicates that customers don’t yet get the idea. We created a highly integrated campaign consisting of an overview landing page, a film that explains the Customer Success Platform, a customer success quiz app, social and digital campaign, 5 customer landing pages that contains a robust downloadable case study, and an email nurture journey. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f4442e29687fd0db7cebee/1492402347389/ Salesforce Work - Line of Business Campaign VISION Involved in the launch of our new Line of Business digital advertising. This involved working with other LOB creative to establish a consistent look and feel that can be expressed and easily understood throughout each stage of the funnel. The biggest challenge was making sense of the trailhead look and feel across all channels to tell a holistic story. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f8c9d72994caf3de1c042e/1492699607533/ Salesforce Work - State of Research Reports and Video Teasers VISION As Salesforce has expanded its Marketing Research and Thought Leadership program, we were tasked to create a highly visible series of data-driven reports to reinforce our point of view on primary areas of our business. These reports are used both directly in generating pipe by the product teams as well as providing a rich source of data to fuel long-tail content in e-books, presentations, web, and so on. These Research reports are meant to have an aesthetic that is related to, but separate from, the core brand look and feel. Research reports are typically more serious, numbers-based, filled with charts and graphs. The challenge is to find the balance and create a powerful, modern look to something that could otherwise verge on bland. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f58523725e257176c9421c/1492485411364/ Salesforce Work - Gartner Magic Quadrant Direct Mailer for App Cloud VISION Create a physical mailer that highlights our ranking in the Gartner aPaaS Magic Quadrant, video montage of our customer reel and demo video + offer for an Amazon Echo. This is a door opener tactic for App Cloud AEs to generate stage 2 meetings with top CIO & IT Prospects. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f80b79cd0f68b255edfef1/1492648215630/ Salesforce Work - Campaign Launch for Salesforce1 VISION To launch a new product, the Salesforce1 platform and mobile app so you can run your business on one platform that connects everything. A massive, collaborative launch that was the main theme at Dreamforce13. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f8bc97cd0f6892c9facea0/1492696215154/ Salesforce Work - Salesforce1 Mobile Moments Campaign VISION To launch a newly reimagined Salesforce1 version 2.0. The goal was to develop an awareness campaign to drive monthly active user adoption. The vision was to show how easy it is to “Run Your Business From Your Phone,” faster and from anywhere. Highlight new features such as sales productivity apps, and the new integration with Microsoft Office, across devices.     https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f8c90586e6c08e3fa52b12/1492491548290/ Salesforce Work - App Cloud Big Book of Services VISION To create an in-depth look inside the world’s #1 enterprise cloud platform. This book defines the vision on how to build apps — and transform your business in the process. This book shows how you can build, connect all your data, networks, and identity across your organization, optimize, and deploy every kind of app and stay ahead of the digital curve by delivering better, more connected apps, faster. And get up to speed quickly with training from Trailhead. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f42fafebbd1a141bbfabcc/1492395104547/ Salesforce Work - Trailblazer’s Guide to Apps | Campaign for App Cloud (Print Book, Digital Book, Industry Series, Website, Digital & Social, Direct Mail) VISION The first initiative was to create a robust printed book that every executive, employee, customer, and prospect should be able to flip through to see ideas and inspirations on what amazing apps customers are building on Salesforce App Cloud and how they are solving business challenges. The book is organized by department/use, showcasing 39 different apps across 9 Industries. The other components of this project that followed was an online, downloadable version, a series of books broken out into Industries, an interactive website, promotional materials such as social and online banners, and a direct mail piece as well. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f70be2f7e0ab3d0699c20c/1492585442876/ Salesforce Work - Apple Watch Launch Campaign VISION With the excitement around the forthcoming Apple Watch, we created our campaign set to launch the same second as the Apple Watch announcement. We created a landing page with a demo video announcing Salesforce for Apple Watch, designed to bring the personal technology of wearables to the business user. We highlighted 3 features, Salesforce Analytics Cloud for Apple Watch, Salesforce1 for Apple Watch, and Salesforce Wear Developer Pack for Apple Watch. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f7a434c534a5d6fff9f2a7/1492563141633/ Salesforce Work - SalesforceIQ Product Launch VISION To launch newly acquired RelateIQ as SalesforceIQ at Dreamforce15. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f7a7636b8f5b8d03441b73/1492495698893/ Salesforce Work https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f8b4d6e3df2857661d3584/1492379811646/ Salesforce Work - :30 & :60 Films and Large Format Banners for Orlando Airport Takeover VISION Drive awareness of Salesforce as the #1 CRM reimagined for Healthcare. We wanted to create an impactful OOH campaign in the Orlando, Florida Airport around the HIMSS conference (Healthcare Information and Management System Society), where we had a significant presence. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/5a4c25f1e4966bb3081fb3ce/1492653626286/ Salesforce Work - 50 FREMONT MARKETING WALLS https://www.pamgonzalez.me/ad-agency-work daily 0.75 2018-02-01 https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/5a72c81c0852294e6a2442e4/1517471774025/Ommegang_WHMEASA_Thumb2.jpg Ad Agency Work https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/5a72c8a553450a892aaff00b/1517471910548/Ommegang.com_Thumb.jpg Ad Agency Work https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/5a72c637f9619ac3d252f1b1/1517469398594/ Ad Agency Work - Chouffe Brand Campaign Chouffe is a beloved family of beers, highly regarded for both its place among Belgium’s finest brews, and for its unique spirit of fun, with legends of magical gnomes stretching back over 6,666 years. But to grow an audience for La Chouffe, Houblon Chouffe and Mc Chouffe beers beyond their avid base, they needed a bigger way to tell their tales. So we created an augmented reality world where man and gnome could meet. We commissioned new artwork to portray the gnome-iverse in more detail than ever before. We expanded the storyline in a colorful series of posters, coasters, table tents and stickers. We issued the call to “Summon the Chouffe” as an invitation to try the beer and an opportunity to see the gnomes in action. https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/5a72d2660852294e6a256e72/1517474407324/Evolve_Strawberry_Single_sm.jpg Ad Agency Work https://www.pamgonzalez.me/about daily 0.75 2017-05-12 https://static1.squarespace.com/static/58f27c7b17bffcc75c2d9114/t/58f82c63e6f2e18660ce2d55/1492659304576/45140003-v2.jpg About