VISION
To launch a newly reimagined Salesforce1 version 2.0. The goal was to develop an awareness campaign to drive monthly active user adoption. The vision was to show how easy it is to “Run Your Business From Your Phone,” faster and from anywhere. Highlight new features such as sales productivity apps, and the new integration with Microsoft Office, across devices.
LEADERSHIP
Lead art director working closely with Gregg Foster and Mike Mazza to reinvision the launch of Salesforce1. As the lead art director I conceptualized different campaign ideas, helped pitch the ideas, and turn them into an integrated campaign across print, digital, and social. Also worked closely with Gregg on Ronny Knight on the vision for the Mobile Moments campaign that involved a sizable photoshoot working with models, in several locations. I also led the photo-retouching efforts.
RESULTS
We reached the goal of 1 million active users of the Salesforce1 app. And developed a beautiful, integrated, and thoughtful campaign along the way.