:30 & :60 Films and Large Format Banners for Orlando Airport Takeover

HIMSS Orlando Airport OOH

:30 & :60 Films and Large Format Banners for Orlando Airport Takeover

VISION
Drive awareness of Salesforce as the #1 CRM reimagined for Healthcare. We wanted to create an impactful OOH campaign in the Orlando, Florida Airport around the HIMSS conference (Healthcare Information and Management System Society), where we had a significant presence.

LEADERSHIP
Working towards a very tight deadline, I was the creative lead working closely with the Events team on conceptual thinking and carried the vision through multiple films with the production team at Bonfire.

RESULTS
The films were very well received and used throughout the Event booth. In general, the conference was a big success for us. 1000 party attendees. 10 Customer Trailblazers recognized. 700 session attendees. 1100 tweets. 24 theater sessions. Over 100 meetings onsite. Over 2200 badges scanned.

 

:30 & :60 Films and Large Format Banners for Orlando Airport Takeover

:30 & :60 Films and Large Format Banners for Orlando Airport Takeover

VISION
Drive awareness of Salesforce as the #1 CRM reimagined for Healthcare. We wanted to create an impactful OOH campaign in the Orlando, Florida Airport around the HIMSS conference (Healthcare Information and Management System Society), where we had a significant presence.

HIMSS_OOH_Airport.jpg

HIMSS Airport :60 Film

HIMSS Airport :30 Customer Hero Film

HIMMS Airport :30 Story Vignette 1

HIMMS Airport :30 Story Vignette 2

HIMMS Airport :30 Story Vignette 3